Olivetti Concept and Form

"Olivetti. Concept and Form" is the catalogue for a traveling exhibition that celebrated the Olivetti Company's commitment to cutting-edge design in the 1960s. The catalogue was meant to capture the company's spirit, and the architect Gae Aulenti, who oversaw the show, brought many of the artists and designers who had worked for or inspired Olivetti into the process of producing the book. The result, striking in its own right, is also a distillation of the ideas that guided Olivetti during the period when its products were among the most admired in the world, at least from the standpoint of design. The artists are a virtual Who's Who of the era, including Ettore Sottsass, Kenzo Tange, and Pierre Alechinsky. The exhibition appeared in numerous cities, including Paris, Tokyo, Edinburgh, and Barcelona; this catalogue is for the London version of the show.